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Hey, You!

Maybe the worst-kept secret in publishing has been Time Inc.'s plan to launch a newsstand magazine exclusively distributed through Wal*Marts. (Why Wal*Mart? Because it sells 15 percent of all newsstand copies in the U.S.)

Name of the magazine: All You.

Oh-kay

In the interest of providing some free consulting to Time Inc., here are some proposals for local and demographic editions of All You:


  • All Youse, for the Brooklyn/New Jersey market


  • All Y'All, for the southern demo


  • All Ewe, for the rural/agricultural market, and general Arkansas readership


  • All Me, for actors, performers, and other celebrity readers


  • All You People, for bigots


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    • Posted on March 29, 2004 3:55 PM |

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