Note to Amazon, Google, eBay, Facebook, and everyone else whose business is in The Cloud: a Customer Service link (and muscle behind it) becomes more important as your user base scales. Here's why (from MSNBC):
In Rutberg's case, criminals managed to steal his Facebook login password, steal his Facebook identity, and change his page to make it appear he was in trouble. Next, the criminals sent e-mails to dozens of friends, begging them for help....
One of his friends, Beny Rubinstein -- a fellow Microsoft employee -- fell for the story. At 10:30 p.m. that Wednesday night, he sent $600 via Western Union using an online service. The following morning, Rubenstein received a phone message from the imposter, asking for more money. So he went to a local retail store and wired another $600.
You do use different passwords for different services, right?
